Aequim Alternative Investments
Aequim Alternative Investments is a next-generation hedge fund with a unique organizational structure and funding model.
As a start-up, this San Francisco Bay Area investment company required a complete branding program that would set it apart from its more traditional competitors. My studio was responsible for every element of the identity starting with naming. I conducted extensive client interviews and a thorough overview of the industry to establish just the right tone and message for the brand.
“Aligning Interests” is the tagline that expresses the core principal of valuing the interests of the investor equal to the profit of the firm.
I’ve been asked to create all corporate communications for the company in preparation for acquisition of first-round funding. My studio has been developing marketing/sales materials including Powerpoint presentations and white papers.