Joe's Nuevo Latino
An established client decided to work with business partners in developing a new concept for an existing restaurant. I was brought into the project and was an integral voice in the new concept and brand development for Joe’s Nuevo Latino, a hip, upscale restaurant & tequila bar celebrating the cuisine from Latin communities around the world.
We created a fresh, modern new identity rooted in traditional Latin heritage. Further brand components included interior design elements, photo art direction, menu design and marketing collateral.