Maui Sweet Cakes
A well-known Maui baker was launching a new line of packaged baked goods and turned to my studio to develop a logo, an economical packaging solution and a website with a retail component.
The baker previously owned retail bakery whose identity, created by my studio, was loved by both the owner and customers. I decided to repurpose elements of the bakery’s identity for the new line of packaged goods allowing for instant brand equity.
I provided art direction for the initial photo shoot and the photographs served as the foundation for communicating the essence of the brand. The images are used as the primary graphics on the website and marketing collateral.
The response to the Maui Sweet Cakes line has been tremendous and retail account acquisition has far exceeded initial projections.
Investors provided capital for growth and I recently completed an initial phase of packaging for a line of shortbread cookies. Additional packaging will be rolling out over the next year.