HelloTranslate is a multilignual translation development kit for CMS to send and receive translated content for global websites while controlling every aspect of the translation process.

As a technology start-up in Amsterdam, HelloTranslate requested a complete identity to position themselves as a modern Dutch company with a friendly, approachable personality.

The client wanted us develop every aspect of their brand attributes and emphasized their desire to avoid technology cliches and complicated language. Their revolutionary, open-system translation platform is designed to provide simplicity and freedom of choice to its users; therefore, everything about the brand had to align with these principles.

A simple “hello” embodies the core attributes and was the foundation for the development of every aspect of the brand.